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The Spredfast Social Summit Looks Beyond Marketing in 2014
The past 2 days I've attended one of my favorite conferences: The Spredfast Social Summit (#SFSummit). I love it because it's in my own backyard; I love it because there are marketers from around the...
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Is Your CRM a Glorified Rolodex?
Ok, so I'm probably dating myself just by using the word "Rolodex". For you youngsters, that's basically a rotating file device used to store business contact information. It's also how many...
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Dreamforce 2013: The Internet of Customers
Over 120,000 attendees, 2 Expo Halls, 350+ exhibitors, 1000+ sessions, 2 days of rain, and hundreds of thousands of miles walked. This was Dreamforce 2013. For those who couldn’t attend, or those...
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Data Quality is Boring
There I’ve said it. Nobody grows up saying, “I’d like to spend my career worrying about database quality.” It seems unglamorous, nerdy, and boring. In fact, it often goes unmentioned as a way to...
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Prospecting with Insights
Last August, I wrote a blog on sales triggers titled “Triggering Your Own Glengarry Leads” about trigger selling. In it I quoted Craig Elias, one of the thought leaders on sales triggers and creator...
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Using Data to Personalize Your Sales & Marketing
We all know that the standard "batch and blast" or "spray and pray" emails simply don't get great results. And with the rise of social media, even business communications are starting to feel less...
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My Time in Marketing Communications- by Michael Levy
Earlier in my career, I did a short stint in the marketing communications department of a B2B technology company. My biggest discovery was that I wasn’t very good at marketing communications (so you...
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How Content Management Can End the Feud Between Sales & Marketing
In my last post I talked about using data to segment your customers and prospects so that you could send hypertargted messages and increase the response rate. Today, we’re going to examine how you...
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Marketing Enablement: Data Quality is the Name of the Game
Data quality is an essential factor in most, if not all, marketing and sales initiatives. If you lay the foundation for quality data through proper marketing intelligence and enablement tools, then...
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Quarter Inch Holes: Focus on the Customer Value, not the Product Features
Sales and marketing often forget to focus on the unique value proposition they offer their customers. They focus on product features instead of customer benefits. There is an oft-repeated saying in...
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